If you’re anything like me, you’ve tried dozens and dozens of creams and moisturizers in search of one to finally quench your dry skin. For years, I listened as friends raved about the endless benefits of Elaj, but had never given it a try myself. I was given a jar of Elaj as part of a going away gift for college. Sitting in my dorm room in the dead of winter, I opened the jar. My elbows had never been so dry in my life and none of my usual lotions could keep my skin from feeling scaly and dragon-like. I decided to give Elaj a try and I can honestly say I haven’t had any problems with dry elbows since. Any time I have a scar or scrape that isn’t healing as quickly as I would like, I apply Elaj. The result is always the same: as if there were never a blemish there in the first place.
Fast forward a few years and I never leave home without Elaj. I have used Elaj as a lip balm, sunburn reliever, makeup remover and all around moisturizer. It’s the perfect travel cream because it truly does it all and doesn’t take up much space in a suitcase. The best part? The ingredients are all natural and safe for your skin. Last but not least, when you buy Elaj, you support small business and that’s something to feel good about.
COMPASSION MEETS AMBITION //
If I had to summarize Elaj’s business model in three words, it would be: compassion meets ambition. Now before you write that off as totally cliche, hear me out. CEO and Founder, Suhein Beck has built her company around these fundamental values and it’s clear from even a brief conversation with her that Elaj is in the business of doing good. Suhein dedicates the majority of her energy towards educating the population about the dangers of Topical Steroid Addiction (TSA).
You can read more about the severity of topical steroid addiction on Elaj’s website, but the gist of it is this: Doctor’s have been prescribing hydro cortisone to patients suffering from eczema for years. The fact of the matter is, that while hydro cortisone may reduce symptoms initially, the side affects can be life threatening. Aside from that, the withdrawal symptoms are comparable to those of hard drugs. However, Suhein is the first to admit that Elaj cannot alleviate the pain of those struggling with this extremely potent addiction. So why devote so much energy toward a group of people that she knows will not buy her product? That’s where the ambition comes into play.
The company’s motivation stems from the desire to make the world aware of the dangers of topical steroids. If more people are aware of the dangers of steroids, they will search for alternative solutions to heal their eczema. That alternative solution is Elaj. However the road to awareness is long and windy, and that’s what makes Elaj’s mission so lofty. Elaj is a small company facing the giant’s of the pharmaceutical and skincare industries. The company’s ambition ultimately comes from a place of compassion. If Suhein and the team at Elaj did not care about those suffering with eczema and TSA, there would be incentive to stand up to these giants. Elaj unabashedly puts its customers first, one of the many reasons this company is worth supporting.
WHERE TO BUY ELAJ //
You can be Elaj here. Be sure to use #WhereDoYouElaj wherever you bring your Elaj. Leave a comment below about how Elaj has saved your life while travelling. And if you haven’t tried it yet, take my word you won’t want (or need) to bring anything else!